Presented by…

APA Consulting Inc

Calendar of Events for Fashion Week San DiegoTM 2012

 October 1st -7th, 2012.

Monday October 1st:

 Event: Private event for Team & Sponsors of FWSD2012 hosted by Roppongi

Time: 6pm

Location: Roppongi Restaurant and Sushi Bar   875 Prospect Street La Jolla

Tuesday October 2nd:

Event: Meet and Greet Mixer with the Designers of FWSD 2012 hosted by Roppongi

Time: 6pm

Location: Roppongi Restaurant and Sushi Bar  875 Prospect Street La Jolla

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Wednesday October 3rd:

Event: The  Art & Beauty of fashion. This night will feature 10 Artists from RAW:natural born artists, that have been commissioned to create an original  art piece on Fashion in San Diego. Along with the 10 RAW Artists, Hair and Makeup Artists will be showing the  creativity, range and story that beauty plays in any fashion production. This night will visually stimulate you. 

This night will also include the behind the scenes mini film on Fashion Week San Diego by Mahal Style. Come watch what it takes to produce a Fashion Week in San Diego.

Time: 6pm

Location: San Diego Law Library   1105 Front Street

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Thursday  October 4th:

Event:  Spotlight: San Diego Style

Join industry professionals Brian Hawkins, JoAnn Jack, and Norm Zwail as FIDM hosts an interactive discussion exploring the state of local retailing, manufacturing, and trendspotting influences.

Time: 6:30 p.m. 

Location: FIDM/Fashion Institute of Design & Merchandising, overlooking the Padres Stadium. 350 Tenth Avenue, 3rd Floor, San Diego 92101

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Friday October 5th:

Event: FIRST PREVIEW…Tonight the designers will showcase their favorite piece from their Spring 2013 collection.

This is the first time VIP ticket holders will get to see what the collections look like up close and be able to meet the designers.Designers will be with each of their pieces and will be sharing the inspiration, materials used, special features, signature style and answer any questions about the collection they created.

Time: 6pm

Location: The Fashion Institute of Design and Merchandise, overlooking the Padres Stadium. 350 Tenth Avenue, 3rd Floor

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Saturday October 6th:

Event: Fashion Week San Diego Runway Shows and after party.

All 16 designers will be presenting their Spring 2013 collections. In addition their will be live entertainment and this night will include the behind the scenes mini film on Fashion Week San Diego by Mahal Style prior to the runway shows.

The audience will be able to score designers on wearablity, creativity , and overall production. The designer that has the highest score will be awarded the business package to help launch their line which includes:

  • Logo Design provided by Phoebe Street Creative
  • 50 Hours of business consulting and strategic sales/ marketing plans from APA Business Consulting, Inc.
  • A dedicated press release on the wining designer provided by Olive PR.
  • Certificate to a celebration dinner at Roppongi
  • Prize money to help grow their fashion business.
  • A spot showcasing in the 2013 runway shows of Fashion Week San Diego
  • Follow up interviews and exclusive highlights of the progress in their business
  • And much much more

Time: 6pm

Location: Hard Rock Hotel in the Gaslamp  207 Fifth Avenue

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Sunday October 7th:

Event: Trunk Show & Shopping Day.

View and buy the designers collections that just walked the catwalk. Today guests will be able to see the full collections on display, get pampered, and shop. In addition to the FWSD designers there will be many other local boutiques, designers and beauty companies to keep you interested and entertained.

*The winning designer will be announced this day.*

Time: 11am to 2pm

Location: Hard Rock Hotel in the Gaslamp  207 Fifth Avenue