FWSD 2013 Designer Spotlight | SYC Collection

Posted on: April 1st, 2013 No Comments

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Website | www.syccollection.com

Facebook | SYC Collection

Twitter | @SYCcollection

Fashion Week San Diego is delighted to have SYC Collection back for the 2013 designer lineup. Designed by Sameerah Yasmeen Corporal, SYC Collection debuted their ready-to-wear line at Fashion Week San Diego 2012.

SYC Collection is an American made brand founded in 2009 by Sameerah Yasmeen Corporal. The SYC brand was originally created as a women’s jewelry business that eventually grew into women’s shoes and now clothing. SYC shoes and accessories have been sold in several countries and most notably worn and featured on the American cable television network, VH1.

The debut of the clothing collection in 2012 was met with rave reviews for its clean lines, femininity, and wear-ability. Today it is a rapidly growing ready-to-wear brand recognized for its timeless silhouettes mixed with a contemporary aesthetic.  The versatility and quality of the brand evokes a “must have” response from a wide range of women.

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Fashion represents an individual’s voice.  It’s the foundation of style.  Fashion is what people use to say something about themselves without saying a word.

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I decided to start my career in design once I couldn’t find exactly what I wanted in the fashion world.  The affordable things were not quite what I was looking for, or I did find what I was looking for at an unreal cost.  I began designing things for myself and as people responded well, I decided to actually start SYC Collection.

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My dream for my career is to stay true to the design and creativity elements of SYC Collection, while continually creating opportunities for others in the field.  I want SYC to be a global brand with integrity and reliability.

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The creative process for me is probably the think I love the most about being a designer.  To envision a design and produce it from beginning to end is so rewarding. The transformation part of the creative process is enough to make you want to put in those much needed long hours of work.  A close second to that favorite, is customer response.  I enjoy when my customers love the product they receive.  It is great to know they asked for something, and SYC delivered.

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The design philosophy of SYC Collection is modern American sportswear and accessories with a foundation of minimalism with added small statement accents.  Sleek, polished, and chic with a sexy kick.

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After being a part of Fashion Week SD last year, I am most excited about all the amazing events and the big show!  The opportunity Fashion Week produced was amazing.  The events leading up to the runway shows were packed with so many creative professionals.  Seeing the talent San Diego has to offer is very inspiring.

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