FWSD 2013 Designer Spotlight | WM Couture

Posted on: April 1st, 2013 2 Comments

Fashion Week San Diego welcomes designer Wendy McMillian of WM Couture to the 2013 designer lineup. Based in Kansas City, McMillian has taken her entrepreneurial spirit and bridal industry expertise to the next level with her own collection. Specializing in gowns and eveningwear with couture design elements for special occasions. She creates memorable dresses for memorable nights.

A graduate of Iowa State University in Apparel Design, McMillian worked for a wedding gown designer on the east coast. Through this experience she developed her keen sense of design, fine-tuned her pattern making and construction skills, while fine tuning her meticulous attention to detail. She brings all of this into the craftsmanship of her designs of WM Couture. Specializing in special occasion dresses with couture design elements and impeccable quality, WM Couture creates elegant gowns that are high-end while attainable for the everyday woman. WM Couture began in 2009. Fashion Week San Diego 2013 will be WM Couture’s first west coast fashion show.

Interview with Wendy McMillian

“What does fashion mean to you?”

Fashion to me is a way to express my creativity.  The same way the paintbrush is to a painter.  Each dress or garment is an original work of art and a labor of love.  Beautiful fashion should evoke a feeling or emotion just like art and I strive to achieve that in each garment I create.

“How did you decide to pursue fashion as a career?”

I knew from a very young age that I wanted to be a fashion designer.  I grew up with a mother and grandmother that sewed.  I remember asking them for fabric but they didn’t want to give me any in fear that I would just waste it.  I would take their left over scraps and make dresses for my Barbie dolls.  Eventually they realized I was serious and bought me my own sewing machine.

“What’s your dream for your career?”

My dream is to be able to create high-end one-of-a-kind special occasion garments for women as a full time career.

“What do you absolutely love about being a fashion designer?”

I love the process from start to finish; from picking out the fabrics to coming up with the designs and the problem solving in creating the actual garment.  And most of all I love seeing the final product on a customer and for her to feel beautiful in my clothing designs.

“What’s the philosophy of your brand?”

The philosophy of my brand is to create unique garments by taking couture design elements such as hand draping or high end materials and making them into a dress a woman will want to wear without being too avant-garde. Each woman is special and I want her to feel that way when she wears one of my designs.  I strive for my designs to be unique with a ready to wear elements to them.  I want my customer to feel beautiful and confident knowing the fit and craftsmanship is flawless.

“What about Fashion Week San Diego are you most excited about?”

I’m excited to show my collection on the professional runway in the beautiful city of San Diego.  I look forward to the promotional events and working with the staff.  I think it will be an amazing event.

Website | www.wm-couture.com

Facebook | WM Couture


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  1. [...] include: A’doreus, Ashley Raymond, Danh Ta, Maralonzo, NOIA, SYC Collection, VICTROLA, Wishnow, WM Couture and Yuwei [...]

  2. [...] include: A’doreus, Ashley Raymond, Danh Ta, Maralonzo, NOIA,SYC Collection, VICTROLA, Wishnow, WM Couture and Yuwei [...]

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