Since designer, Otilla Mendez was a little girl she knew she wanted to be in the fashion industry. For the past three years she has been styling, launched another brand with a partner and now is launching her own solo project, I-AM-ZOE. I-AM-ZOE means ‘life; alive’ someone who is friendly, charming, sociable, honest, and creative. I-AM-ZOE is a brand for the sexy, trendy, fashion forward, modern young woman who is not afraid to mix pieces. I-AM-ZOE inspirational mood board is a combination of the Olsen sisters, Stella McCartney and some unknown punk rock designers. I-AM-ZOE will be launching at FWSD14.