Mission:

“Fashion Week San Diego^TM is a collaborative entertainment fashion event to celebrate the people of San Diego in  fashion  by showcasing and highlighting the pulse of these entrepreneurs and what they are creating.”

About Fashion Week San Diego:

Fashion Week San Diego^TM was founded in 2008 by Allison Andrews with the idea of creating a fashion industry event to aid the developing fashion culture in San Diego. The first Fashion Week San Diego^TM took place in October of 2008 at different venues around Downtown San Diego. The event went on hiatus for three years to recoup after the economic recession. Those three years gave us time to be missed, rest, and re-group! Now in 2012 the event is coming back even stronger!

While San Diego is not New York or Paris, nor even Los Angeles, there is still a thriving fashion culture. Fashion Week San Diego^TM was formed to showcase creative geniuses and their works with the goal of becoming a launching pad for their careers. Highlighting the fashion culture and community of San Diego is a key goal of Fashion Week San Diego^TM.

Fashion Week San Diego^TM is presented by APA Business Consulting, Inc.

The event will be open to both industry professionals and the public. For sponsor, media and participant opportunities, as well as tickets, email info@fashionweeksd.com.

About Allison Andrews:

Allison Andrews is the Founder and Director of Fashion Week San Diego^TM.  Andrews is also the President of APA Business Consulting, Inc. She started APA Consulting in 2005 working primarily with fashion clients in both retail and manufacturing. In 2007 Andrews created Fashion Week San Diego to highlight and showcase the talent in San Diego in the fashion and beauty industry.  Andrews holds a Bachelor of Science in Organizational Leadership and her Associate of Art in Merchandise Marketing. Andrews every year continues her education with specialized workshops and classes to stay on top of new business models, technology and trends to keep her clients competitive. With extensive sales and marketing expertise in the fashion industry as well as her demonstrated success in organizational development, she has received several awards and recognition’s. She has had the privilege to be nominated by San Diego Business Journal in 2009 for the Women Who Mean Business awards. Andrews sits on boards of several non-for profits and holds leadership positions in her business networking groups. Andrews is a member of the National Association of Professional Women. Andrews is a hands on, integral part of her clients businesses and within her community. In addition, Andrews is a writer for the Examiner.com as the Small Business Strategist in San Diego. Andrews is dedicated to assisting others whether it’s in business or in community service. She believes fervently in empowering both people and business to grow and thrive.

About Amie Wilde:

Amie Wilde is Assistant Director of Fashion Week San Diego^TM. Wilde also holds the title of Brand Development Specialist at APA Business Consulting, Inc. She has worked closely with Allison Andrews over the years, through APA Business Consulting, Inc. and other projects.  As a graduate of San Diego State University, Wilde holds a Bachelor of Art in International Business with an emphasis in Marketing and French. She has a background in the fashion industry, with a specialty in trend forecasting. She acquired the majority of her experience from living and working abroad in Paris, France. Wilde has had many client successes through APA Business Consulting, Inc. and looks forward to bringing the same successes to Fashion Week San Diego^TM. Wilde is committed to the mission of Fashion Week San Diego^TM and to aiding fashion creatives develop their careers and brands.

About Chelsea McLean Casey:

Chelsea McLean Casey is Production Chair of Fashion Week San Diego^TM. Born and raised in San Diego, Casey is a veteran of the local and international fashion industry.  Scouted by modeling agents at the young age of 14, she started down a path that would soon turn into a lifelong passion of working with talented artists to help them express their artistic visions.  A diverse modeling career that spanned 15 years led her to LA and NYC, as well as Münich, Germany and Milan, Italy.  During her modeling career she also worked for many years as a makeup artist, obtained a Bachelor’s degree in Philosophy, and eventually a Business degree in Fashion Merchandising and Technology from Fashion Careers College.  She helped manage a local international luxury accessories company, and then served as Editor-in-Chief and Fashion Director for Nostika Magazine, a bilingual lifestyle publication in San Diego, for three years.  She has modeled in and produced countless runway shows and photoshoots and looks forward to putting her expertise to good use by helping to develop a quality fashion week in her own beloved city of San Diego.  Casey and Andrews have been colleagues and good friends in the local industry for years and collaborated on numerous fashion projects together.  Sitting on the most heavily trafficked border in the world, San Diego has a growing abundance of local and international talent, and Casey is enthusiastically optimistic that the city is finally ready to house a dynamic, cohesive and profitable permanent fashion industry of its own.

About APA Business Consulting, Inc:

The mission of APA Business Consulting, Inc is to empower entrepreneurs to see their business dreams become a reality. APA Business Consulting, Inc works with start-ups and young enterprises that are in need of business development, brand development, marketing and sales strategies. APA Business Consulting, Inc has been a leader in Southern California, since 2005. For more information on APA Business Consulting, Inc, visit their website at www.apaconsulting.biz.