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Meet the Designer, Sophie Hague
Sophie Hague
For Fashion Week San Diego 2024, local environmentalist and sustainable fashion stylist Positive Phee, has joined forces with Goodwill San Diego for an unprecedented runway showcase featuring exclusively secondhand clothing.
With a degree in fashion business Sophie “Phee”, Hague spent a decade immersed in the London luxury fashion & lingerie industries before moving to San Diego where in 2020 she founded her sustainable fashion events and services brand, “Positive Phee”. After researching the current fashion cycle and the damage that fast fashion has done to our society & environment, Sophie was motivated to explore a niche for circular fashion events, sustainable styling and upcycling.
Positive Phee has an ever-growing network on social media with a particular focus on Instagram, within the local San Diego community and is becoming a well known staple on local news channels Fox 5 and CBS 8 with 12 appearances and counting in the last 2 years!
Positive Phee’s sustainable styling has been featured in multiple issues of print magazine VueZ and she has styled runway shows including The Bountiful Bag Anniversary event (Voted Best Pop-Up by San Diego Reader) and Yvon’s Non-Profit Fashion Gala Anniversary event.
After 4 years in business Positive Phee is best known for her unique “Sip & Style” community events where women pay a flat “Phee” to fill a bag with carefully curated “like new” clothing and enjoy a drink of choice. These events offer an affordable and truly sustainable way to enjoy fashion in a unique, fun and social setting.
Connect with Postive Phee:
FACEBOOK | INSTAGRAM | WEBSITE
FWSD ♥’s social sharing!
