WHAT: FWSD & Kendra Scott in store event to benefit FAB Authority.
WHEN: July 12, 2018
WHERE: Kendra Scott in Fashion Valley Mall | 7007 Friars Rd #542, San Diego, CA 92108
DETAILS: Join us for shopping and informal modeling of the latest and greatest Kendra ScottJewelry paired with Fashion Week San Diego Designers Sierra Mitchell & Leili Meshkiclothing. 20% of all proceeds will go back to FAB Authority. Guests will also enter to win Designer Swag!
WHAT: FAB Authority® Workshop featuring Fashion Week San Diego Founder & Director, Allison Andrews.
WHEN: July 21, 2018
WHERE: Palomar College |1140 W Mission Rd, San Marcos, CA 92069
DETAILS: This FAB “Business of Fashion” Workshop will teach the essentials to successfully launching a brand straight from the source, FWSD Founder/Director, Allison Andrews!
Workshop will include:
- How to talk, sale, solicit and work with Buyers, Showrooms and Customers.
- Proper business documents the how & why. Profit & Loss, business plan, marketing plan, mission statement, line sheets & look books.
- Common fashion entrepreneurial mishaps, mistakes and shortfalls.
- Designer events. What to do, how to choose and what to aline with.